Corporate PR isn’t just for the Fortune 500 and large corporations. In fact, it can benefit any company of any size. Whether your company is small or large, you need to consider promoting your business through press releases and articles in trade journals, blogs, and professional association sites.
PR Impacts Your Public Image
Corporate communication and PR impact both internal and external stakeholders of the company. Simpplr explains how communication strategies are important for both external and internal stakeholders.
Corporate PR can help you with
A cohesive message that can be marketed across all communications channels helps reposition a brand by connecting all of the messages. Hence, consumers get consistent messaging as they interact with it across different platforms.
Creating Developed Assets
Your company’s assets can be used at any time and in any place. This is particularly important for smaller companies.
Efforts to Enhance Capital Structure and Return on Investment (ROI)
Marketing actions that enhance a company’s capital structure resulting in a greater return on investment (ROI). For example, enhanced equity securities are a way to fund operations, acquire competitors, and allow the company to expand. Extending the discussion of corporate PR, consider the fact that your ROI can be increased by leveraging the media for press releases that highlight your assets or accomplishments.
Increasing Shareholder Value
Corporate PR efforts can help promote shareholder value. For example, the media can be used to create awareness of the fact that a company is a good corporate citizen. Other than increasing awareness of your company’s purpose-driven actions, the media can also use corporate PR as a launching device for a specific topic.
Promoting Employee Relations
Just as customers are more likely to buy from companies that meet their needs, so are employees. Hence, employees will be more receptive to working for companies with which they feel connected and that value them in return.
Engaging with Customers
The media can promote customer awareness and create strong bonds with those customers by promoting your company’s social responsibility and ethical values. Your company’s involvement in the community and providing customer awareness will likely be newsworthy (e.g., a local charity that was able to raise $500,000 at a wine tasting).
Enhancing Brand Image
The media can also be used to promote your company’s brand image and build trust with customers. Besides, your brand can be marketed as a leader in customer feedback and needs.
Sharing Information with Employees
As an example, consider telling all employees about the fact that you are a member of the Chamber of Commerce or sponsoring an employee resource group for people who are interested in becoming more involved in the community.
Company sales can be enhanced by sharing successes with the media, for example, if your company is known for increasing sales by 10%, as a result of raising capital, or of being an early adopter of new technology.
Boosting Image Among Alternatives
For example, the existence of another commercial blog from your competition may give you an advantage in attracting new customers. For instance, if you blog about how your product is superior to that competitor’s product, prospective buyers may be more apt to trust your company’s claims. Thus, you have a competitive advantage over other companies that won’t blog about their products.
In conclusion, you can engage in corporate PR by promoting your products and services to the media, customers, and shareholders. By using the media in your corporate PR efforts, you will be able to achieve your goals for the benefit of your company.