Advanced technologies are a critical component of virtually all industries, including the insurance industry. Getting insurance rates and quotes have never been easier and more accessible, along with managing your coverage right on your cellular device.
Insurance companies are taking revolutionary strides to help better run and provide insurance solutions to clients. In addition to customer and client satisfaction, these technological changes help to improve underwriting, assess risk management much more quickly and ultimately make the business more lucrative and grow at a much more rapid rate.
Standing on the precipice of change, the insurance industry goes beyond digital and technological changes. As customers’ needs, expectations and knowledge expand and advance, so have insurance companies. Insurers adapt to new demands every year and 2021 may be the most prominent. Extending beyond the standard, core products and services, insurance companies are finding different strategies to retain and attract clients.
In this article, iSure Insurance looks at the various business insurance trends emerging in 2021 for business owners to be aware of and what it means for their business.
Business Insurance Trends Emerging In 2021
1. Newer, More Personalized Products
Insurance products will become more usage-based and user-friendly than ever before. Insurance buyers will prefer this type of personalized insurance coverage instead of the standard insurance products that are expected to work for every client.
Entering 2021, more than 80% of insurance premiums collected by insurers gets lost as a result of distribution costs. More flexible coverage selections will become a popular, more viable coverage solution for clients in the long run. Some reinsurers will add risk capital to digital brands.
2. Machine Learning
More advanced, accelerated technologies will become utilized to improve accuracy. Machine learning is far more meticulous and specific than AI. It is also based on the concept that building machines to learn and process data on its own without constant supervision is extremely effective. Machine learning is becoming used by insurers to not only improve processing claims but manage it by automating it as well.
Files can become completely digital and easily accessible online via the Cloud. They can also be analyzed more thoroughly with pre-programmed algorithms, which improves speed, accuracy, and overall processing performance. Automated reviews can even be used for more than just claims processing, including risk assessment, policy administration, and much more.
3. Customer Interaction Centres
Call centres that were previously outsourced are becoming replaced by intelligent AI and voice intelligent systems such as Siri or Alexa-led customer servicing. This type of intelligent customer interaction goes beyond call automation, to include online and email automation technology. The shift towards intelligent customer interaction centres will be led by insurance carriers that desire a more efficient, faster workforce management, customer issue resolutions and tracking of customer data to ultimately improve their insurance products and services.
By 2025, it is estimated that 95% of insurance-based customer interactions will be through chatbots. AI, voice assistants, and machine learning allow for more seamless customer interactions to save the client time and money. AI and other chatbots can assist customers through practically all steps of insurance inquiries and processes from policy application or claims processing. However, more complex inquiries or discussions will be had with human customer support. Available 24/7, customers can converse with chatbots at their convenience.
3. Social Media Data
Social media has become a critical component of the progression of several industries. The insurance industry continues to evolve its marketing strategies as well by using social media to more effectively reach prospective clients. Effective customer interaction is critical and many insurance companies have completely transitioned to social media platforms to converse with customers.
Customers can file claims, request and receive coverage quotes and discuss other insurance services with the company all via social media. Social media can also be used to investigate insurance fraud by examining the client’s social activity and compare it to their data for any discrepancies.
4. Rate Increases
Insurance carriers are unlikely to support unprofitable businesses in 2021. The focus on capital and profitability has risen and insurance companies are beginning to dispose of poor risk and unprofitable companies that cannot provide the return on capital they desire.
This allows insurance companies to center their focus on profitable businesses. They will be willing to pay for value if the company can consistently prove their return on capital. Ultimately, this provides insurance companies with renewal business and a likely high return on capital.
Types of Business Insurance Coverage
Many business owners want insurance coverage, but are unsure of which type is most suitable for them. It’s critical to consider the needs of your business, potential risks you may face and the types of coverage that may be required in the province your business was formed in. The following are the main types of business insurance coverage for business owners to choose from:
1. General Liability Insurance
This type of insurance covers liability claims that have been made against your business. This ensures your business is protected from personal or bodily injuries, property damage, or advertising liability. In the event where you are sued for said claims, this type of insurance can protect you by covering legal costs or covering the damages to compensate. Many businesses with a brick and mortar location should obtain this type of business coverage to keep their company safe.
2. Workers’ Compensation Insurance
This insurance coverage type covers medical care and can also cover certain lost wages if an employee becomes injured while working. Workers’ compensation insurance does not need establishing fault. If you have employees, you will likely need workers’ compensation insurance and to obtain it, you have to register your company with the provincial Workers’ Compensation Board (WCB) and pay the Workers’ Compensation Insurance (WCI). This type of insurance coverage provides employers with business protection and allows them to provide employees with compensation if they experience injuries on the job.
3. Property Insurance
A business that owns or leases a space should have property insurance. This type of insurance can cover business equipment, signage, furniture and inventory if certain situations occur, such as fire or theft. However, it often does not cover natural disasters, such as earthquakes or floods, which is why it’s essential for you to discuss this with your insurance company prior especially if your business is located in an area prone to natural disasters.
4. Home-Based Insurance Coverage
Many entrepreneurs will often create and start up their businesses right in their own homes before opening a commercial property location. For business owners that are operating their company from home, they likely require a home-based insurance coverage. However, this type of insurance is different from commercial property insurance. Ask your insurance company about what the home-based insurance premiums cover and whether you need to add additional coverage to cover your inventory.
5. Product Liability Insurance
Businesses that manufacture products to be sold on the market should have product liability insurance. Although most businesses take meticulous care and caution to ensure the safety of their products, mistakes and accidents can still occur, which can result in a lawsuit from a damaged product. Having product liability insurance can protect your business and coverage can even be customized to fit your certain business product.
6. Company Vehicle Insurance
If a business uses a company vehicle, especially as a main source of business, it should be completely insured to protect your business against injury from a third-party. This type of insurance can also cover your company vehicle if it is in an accident as well. If your employees are using their personal vehicles during business hours, their own personal insurance coverage will protect them in the event of an accident.
Important Facts To Know About Business Insurance
There’s quite a lot of misinformation available surrounding business insurance. It’s imperative to your business that you read and understand reliable insurance information to ensure your company is protected. The following facts can help business owners make correct decisions regarding their business insurance.
1. Small Business Insurance Is Affordable
Becoming an entrepreneur and starting your own business can be both daunting and rewarding. Insurance is important to ensure your new business is protected from high risks. In the event where you do not have business insurance coverage, you could experience a significant loss that your business cannot recover from. Contrary to popular belief, small business insurance is quite affordable. There are a variety of insurance coverage options that can suit your business needs and are affordable.
2. Coverage Should Come Before Cost
After business owners understand which insurance coverages their business needs, the next question is how much the right insurance premium will cost. However, as important as cost is, the coverage itself should come before the price as your business protection is paramount. Selecting the least expensive coverage option puts your business exposed to financial threats. These cheaper insurance premiums may offer limited coverage or random coverage hikes. Select the coverage based on how reputable the insurance provider is and how much coverage you will receive over strictly focusing on the cost.
3. Read Through The Policy Completely
Insurance policies can vary between each insurance carrier, however, each company has different premiums, exclusions and deductibles. This can become quite complex, which is why business owners need to read through and examine it thoroughly to ensure you understand what is included in the premium and what is not included in your policy to verify whether or not it meets your business needs before you purchase. If you ever need to file a claim as well, you will be more aware of what to expect.
4. Always Consider Deductibles
Most business insurance types include a deductible, which is the price that is owed by the business owner if a claim is filed to cover loss, The insurance provider will then cover the remaining amount of the claim to the policy limit. Although it may be tempting for business owners to choose a premium with a higher deductible to pay a much lower premium. However, if they need to file a claim, the deductible may be far too expensive and unaffordable. Insurance premiums with lower deductibles will have a higher premium, however, you’ll likely pay a much lower amount if you make a claim.
iSure Insurance offers leading business insurance solutions to provide business owners with viable coverage they deserve. Designed to protect the business, employers and employees, the independent insurance brokerage offers suitable customer solutions for small, big and large companies.
From commercial general liability, commercial property insurance, business interruption insurance, and more, iSure Insurance has a business insurance solution that works for every type of business. Business owners should only have to focus on continuing to grow their business and watch it succeed. The right business insurance premium gives you peace of mind that your successful business is safe and protected in an emergency.
Visit iSure Insurance to learn more about their business insurance solutions or for an online quote:https://isure.ca/isure-commercial-insurance/isure-commercial-insurance-solutions/.
Ellie King is a Content Writer for BreezeMaxWeb: Online Media Solutions writing blogs and content for the company’s clients’ websites. Graduating from Brock University with a Bachelor’s Degree in Journalism, Ellie ventured as a freelance journalist for a year covering politics, social issues, music, and culture and has published articles based on said subjects.