Last Updated on May 20, 2021 by MoneyVisual
Adding a digital signage solution to your business establishment is a smart way to showcase your brand. Print display advertising has been ruling the industry for a long time, but these modern times call for new alternatives.
We are using technology almost every day of our lives, and businesses that use interactive digital signage are sure to attract people. If you use high-quality digital display, you have an advantage over other types of advertising as you can add animation and more vibrant colors.
Aside from showcasing your products and services, the use of digital signage enables your company to incorporate RSS feeds, social media content, weather updates, and so on, to the signage. You can add videos about your offerings, which will help you drive consumers to your overall brand messaging.
Digital connectivity creates an avenue for feedback and customer engagement. Also, by linking your product information to your social media sites, you are building trust and promoting your brand at the same time.
Boost Retention and Recall Rate
People are visual creatures, so interactive digital signage catches up to 400% views compared to a static display. Moreover, the recall rate of this technology is 83%, which is a lot higher than traditional advertising.
It guarantees new customers and additional foot traffic, as more people will enter an establishment because the digital signage caught their eye. It has also proven to increase operational efficiency as it helps reduce the waiting time, for example, in hospitals or banks. As a result, it retains customers, minimizes customer complaints, and improves revenue.
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When your business decides to choose digital signage technology to promote your products and services, you will save money on printing.
There is no need to spend money on large posters, billboards, menu boards, or brochures.
Your business can benefit from using digital signage by saving time and money on the storage and logistics of the printing materials. Instead, you can focus on producing engaging and compelling content and graphics.
Easy to Deploy
The market is continuously changing, but you can meet this need in just a few clicks of the interactive digital signage. It is easy to display and optimize your advertisement according to the needs of your audience.
Also, you can quickly send the signage design to other branches within minutes. The drag-and-drop user interface in cloud-based platforms allows maintenance, deployment, and seamless creation of your ads.
Increase in Sales
The images, videos, and texts of interactive digital signage are powerful enough to influence the purchasing decisions of the consumers. About 80% of businesses that use this technology have experienced a boost in revenue.
Digital signage generates an immersive experience for the consumers, which results in successful upselling, cross-selling, and impulse buying. Therefore, it is vital to create engaging content and deploy it in all the right places. You can track the progress and sales performance of your digital signage advertisement through market trend reports and data analytics on web-based applications.
In this time and age, people are not as interested in print ads as before. But, with interactive digital signage, you can get ahead of the competition as you can advertise product descriptions, emergency information, timetables, and comprehensive announcements in real-time. You can send the right message to your target market without spending a huge amount of money.