The current era belongs to the digital channels and no business can imagine growth without a solid online presence. Unless you have a robust website that is visible to the internet users, you cannot expect them to know that you actually exist.
This is the reason why search engine optimization is something that no business can ignore. And this rule does not apply only to large enterprises; even small businesses must have an SEO strategy in place. However, you should not take a “set it and forget it” approach with SEO because this domain is evolving constantly.
Every small update in the search algorithm by Google can risk your SEO ranking, which is the reason why you must constantly keep track of what you are doing. With the New Year already here, it is time to look ahead and see what is poised to happen ahead in this landscape so that you can be ready for the change.
The idea is to stay abreast of the upcoming trends and changes so that you are ahead of the competitors all the time. Here are some trends that will decide how SEO for small businesses will evolve in 2020 and beyond.
Voice Searches Will Win the Game
The last couple of years witnessed the voice search boom, with online users prioritizing searches via speech rather than typing text. After all, nothing matches the convenience of hands-free searches, does it? The trend is all set to grow even bigger in 2020, which makes it necessary to optimize your website for voice searches. Unless you do it, don’t expect the audience to be able to reach you through this form of search. Voice optimization essentially involves having conversational keywords based on user queries in your website’s content.
Focusing on Mobile UX will be Vital
Another way in which SEO is going to evolve in 2020 is that the focus on mobile UX will be greater than ever. Obviously, you will lose a major chunk of your customers if your site is not responsive because mobile users will not be able to access it.
At the same time, you will lose from a search ranking perspective as well as responsiveness is a key ranking factor for Google’s ranking algorithm. So you must make sure that your mobile is optimized to render seamless experiences across mobile devices of all screen sizes and types.
Website Security will be Critical
Though user security is something you would not directly associate with SEO, it has a significant impact on the user experience of your website. After all, you cannot expect an average user to access or stay on your site unless they are sure about their safety. A “Not Secure” warning is another red flag for them.
While the absence of security can increase the bounce rate, it also has a negative impact on Google’s trust and your site will lose its ranking automatically. So you must absolutely include website security in your SEO strategy for this New Year.
Link Building will be All About Quality
It is no secret that a healthy link profile is key to high SEO rankings. Ideally, your link profile should be a mix of diverse backlinks from niche relevant sites. According to experts at SEOJet.net, this year’s link building will be all about quality if you want sure and sustainable results with your small business SEO. This definitely requires some hard work as you will have to build quality backlinks with tactics like blogger outreach and guest posting on high-authority, niche relevant blogs, and sites. But believe it or not, these quality links have the potential for taking your website to the top!
Hyperlocal Results will Take you to the Top
Local searches matter when it comes to small business marketing. This is because your target audience will mostly be local rather than global and these are the ones you would want to reach and engage. So you will need to pay extra attention to local SEO tactics such as Google business listings. Additionally, positive reviews on local listings are vital because they consolidate the trust of Google and the potential buyers as well. So your site will probably end up ranking on the top and you will be able to build credibility with local SEO.
Engaging Content will Matter More than Ever
Even if your SEO strategy is incredibly good, you cannot ignore the importance of engaging content. The reason is that Google looks for unique, high-quality and informative content that serves value to the user. If you have such content on your website, you can surely ace the SEO game as well. Diversity is the name of the game when it comes to creating compelling content. While a good story always has to be there on your website and blog, you need to play with infographics, videos and images for extra punch. User-generated content such as testimonials and reviews will also take you ahead in 2020.
A blend with Social Media will be Essential
If you think that SEO alone can take you on the top this year and beyond, you are mistaken. A blend with social media marketing is essential if you want to craft an impactful online marketing strategy. Besides working on your SEO ranking, consolidate your social media as well. Create compelling pages across diverse social media channels and focus on building niche-specific communities for extending your reach.
Collaborating with social influencers is another amazing idea if you want to grow your reach. These approaches are no longer going to be confined to big brands but will become commonplace for small businesses as well. Now that you know about the evolving SEO trends in the New Year, gearing up will be definitely easier. And this is something that you should do sooner rather than later because you cannot afford to go slack with your SEO strategy.
Climbing on the top is surely tough because small businesses, in particular, have a huge competition to beat. What’s more, sustaining your position up there can be even tougher. Both are possible if you ensure that your strategy is aligned with the latest in the domain.