Last Updated on May 20, 2021 by MoneyVisual
Are you looking for effective ways to promote your business? For people who look for unique ways to make their business successful, they can think of video testimonials. Many businesses these days try video testimonials because they realize that credibility is important for the success of their business.
If you can maintain a strong reputation ad great online visibility, then it can be a great way to make your business successful. Companied use video testimonials as it is a fantastic way to build credibility and trust. You can build trust with your potential customers with social proof through video testimonials. Let us check the importance of video testimonials for your business.
Importance of Video Testimonials
Marketers use different methods to promote the products or services of their company. And the marketers of today realize that happy customers can be the best resource for promoting their brand. In fact, nobody else is perfect to comment on your products or services or sell them than your current satisfied customers.
Their experiences can be a powerful tool to promote your product. What you need to do is to capture their experiences as video testimonials. You can post their reviews online or print it, but creating video testimonials is certainly a more powerful way for marketing. The following are the reasons why video testimonials so important for marketing.
Effective to Build Brand Trust
One of the great advantages of video testimonials is that people trust the reviews and testimonials of real people. Your brand is getting social proof by showing a satisfied and happy consumer. Many potential consumers of your company feel more comfortable trusting your brand if a happy customer talks about his or her experience on behalf of you.
If you create video testimonials of more customers to endorse your brand, more potential customers can see those positive testimonials of your services or products. It helps to enhance the credibility of your brand. The reason is that people support what communication your brand provides.
For Creating Authenticity
You can create authenticity through your video testimonials. A marketing team can make the whole testimonial more trustworthy if you show a satisfied customer in it. By presenting it in a video format, your potential customers can see their expression on their face and hear their voice while describing their personal experience with your product or service. This also helps to make your brand more sincere and transparent. In fact, you are featuring a real customer in the video testimonial instead of mere words on a page.
Help to Humanize the Brand
By adopting video content, you can easily create video testimonials and can promote your product or service. Online businesses usually lack personal interaction. But you get an in-store experience instead of a human-to-human link through video testimonials.
In many of the advertisements, you see a series of pictures and screens that show your products. Even if they are functional, many of them miss the human factor in it. However, video testimonials ensure personal interaction and make humanize the brand.
Improves the Exposure
Apart from improving the authenticity and credibility of your brand, video testimonials are also useful to improve the exposure of your business. In today’s world, online visibility is an important aspect of a business to survive. The society is mainly internet-based which makes it convenient to share anything interesting visually.
If your video testimonial is interesting to encourage people, the followers on your list will definitely share it with other people. You make your video testimonials successful and can easily promote if you combine marketing power also with it.
Video Contents are More Interesting
One of the reasons for the popularity of video testimonials is that they are more interesting compared to the text-based content. It is also better than sales pitches, and can easily grab the attention of your potential customers.
Different Ways to Use Video Content in a Wide Range of Business Media
You can create video testimonials and post in different media to promote your brand or business. A marketing team can use it in a wide range of media for the promotion of their products or services. Some of the commonly used media for posting the video content include:
- Website: Video contents are very effective if your company looks for a great web presence. By posting video testimonials on the landing pages of your website, you are presenting interesting and appealing content to your prospective clients. Ensure to make the testimonial that you create must be visually attractive and informative. The content that you produce also must be shared easily.
- Social media: It is another great place to share your video testimonial. Videos in this platform tend to be more visible and can reach a wider audience. It can be shared very easily if you post the testimonials on social media platforms. Posting the videos to the forums and other industry-related pages can make a strong following. It can be a great way to improve your overall customer loyalty.
- Email: You can make your email marketing more interesting to read by adding video content. Adding videos in your email can increase click-through rates by 65%. It is also useful to minimize the chances of unsubscription of your mailing list.
Video testimonials are so powerful and effective for the promotion of your business. Each business confirms its online presence through content and producing video content is a great way to build your online content presence.
By adopting this approach, you can communicate about your business in an engaging and understandable way. One of the great features of video testimonials is that it is a relatively inexpensive way of advertising. With minimal equipment and set-up, you can create a high-quality video testimonial.
What you need to consider the picture quality and lighting. Remember, no better way to sell your products or services than your present satisfied customers.
Aleksi Halsas, CMO at Trustmary offers a customer and employee testimonials that create appealing content to engage the readers all around the world. To boost marketing and sales with high-quality video testimonials is the author’s keen desire.