If you are a business owner who desires to develop the leadership qualities of your people and build a culture of accountability and ownership, you should consider strategies that engage every member of your organization. Your business may be living in the technological age, but the best approach to achieve this end is by letting your employees listen to a compelling and motivating speech.
Seasoned leadership speakers know how the best talks involve more than just imparting captivating messages, but effectively driving the listeners to act by what they learned. Rather than lectures and technical points, engaging speakers will help your people see your goals and vision, and the organization as a whole in a new light.
The key to getting the most out of any leadership talk is finding a credible and experienced speaker. Numerous leadership orators offer their services, but not all of them benefit your company. To separate the amateurs from the best speakers, consider the following pointers:
Consider the Speaker’s Walk, Not Just the Talk
While it is essential to scrutinize the credentials of the speaker you are considering, you should also pay attention to his or her experiences. More than delivering a script from memory, the speaker should be the first to guarantee that the lessons he or she is sharing are real because of personal experience.
Note that one of the marks of good leadership speakers is their ability to walk the talk. Apart from practicing what they preach, you should ensure that the leadership speaker you are going to invite attained a certain level of success that will inspire and motivate your team. The person should be noteworthy yet completely relatable to stir the emotions and compel your people to act positively.
Check Out Actual Video Footages
As the famous saying goes, “The proof is in the pudding,” apart from paying particular attention to the speaker’s resume, see how he or she communicates and works with the audience. Search for actual video clips online to know whether the leadership speaker you are eyeing meets your objectives.
For instance, if you want leadership speakers who can captivate and energize employees during the speech, observe the way the speaker charges up the audience and the reaction of the crowd in the video footage. If the speaker does a great job motivating the listeners, then you can include him or her in your shortlist.
Read Testimonials and Reviews
Learn if the leadership speaker is persuasive by reading testimonials and reviews online. If possible, contact some of the people who you believe gave honest reviews so that you can ask more questions about their experience. Moreover, try to find clients’ feedback in neutral forums to ensure objectivity.
Check the Speaker’s Social Media Pages
You cannot completely determine the credibility of speakers from their website, portfolio, or marketing brochures. Keep in mind that these materials are created to entice clients.
To ensure integrity and alignment to your company values, try to visit the social media accounts of the speakers, and read their posts and interactions. Are they posting relevant information with authority? Are they respectful in answering comments and questions? You can learn a lot about the person through their social media accounts since they tend to be less guarded in using these avenues.
Listening to a compelling leadership speech can give your employees the needed boost to be more productive and be proactive in working towards the achievement of company goals. Given its importance, make sure to invest time and effort in finding a credible leadership speaker who can deliver quality content.