The keys to establishing a successful digital presence have changed in the past decade. Gone are the days when spending money on a website alone is enough to have an “online” channel. In today’s competitive online landscape, it’s imperative for business owners not only to build a website but also make sure that it is visible to and findable by their target customers.
To make your website work for your business, you need to develop an actual strategy that will increase its visibility in search engine results pages (SERPs). This is where Search Engine Optimization (SEO) comes in. When people use search engines, they are typically seeking a solution to a problem or an answer to a question or a product for their personal use or for their business. The answer is almost always “found” on the first page of search results – 60% of users click on one of the top three search results and 75% of people will never scroll past the first page on a Google search.
Through SEO, you are increasing your chances of getting high quality and targeted traffic that converts by being on the first page of the SERPs. While SEO might seem a daunting campaign to start, it’s a worthy investment that will pay for itself over the long run. Are you still having second thoughts on investing in SEO? Want to increase the visibility of your small business? If so, then this infographic by Landau Consulting will help you better understand the value that SEO can add to the future of your company.