These days, we are living in a highly digitalized world where owning a business website is no longer considered a novelty but rather an absolute necessity. This situation is made even more evident by the fact that, aside from serving as the prime branding tool, the website also makes the starting and ending point of any digital marketing initiative as well as the foundation for any kind of online commerce.
All these circumstances put quite a heavy pressure on a single business.
Let us take a look then at a couple of tips you can use this situation to your advantage and tweak your website to be more optimized and stand out from the competition.
Offer Customized Web Experience
To put it simply, people become very bored with standardized interactions very fast. If you want to keep them coming back for more, you need to offer them an experience tailored to their unique needs and interests.
This is usually accomplished through the so-called contextual technology that analyzes human interactions with the website and arranges the presented content and even different design elements according to users’ previous interaction patterns. Of course, this approach requires a great level of expertise so be sure to keep extra caution when hiring your future web design agency.
Make Accessibility One of the Top Priorities
In this day and age, the high-speed internet has become accessible in any corner of our world. Still, with the growing number of users always comes the growing number of different user demands. Keeping in mind that a great number of these people also deal with disabilities you will see why putting a stronger focus on various accessibility options should be one of your highest priorities.
For instance, people with visual disabilities will probably appreciate the option of ‘dark mode.’ Other clients would similarly appreciate the option of ‘voice search.’ These things can earn your website a lot of goodwill.
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Align Website Elements with the Business Development Strategy
A website is a tool that performs a very specific set of business purposes. You will make this job as well as any future tweaks and upgrades much simpler if you build your website around your company’s long-term corporate goals from the get-go. This means that you should abandon the uniform development approach and hire a company with more experience with professional custom web design.
However, these efforts will pay off in years to come since you will avoid a great deal of messy patchwork and taxing overhauls that are associated with expansions, implementation of new features, and other milestones.
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Implement Subtle CTAs
A good website invites visitors to explore them further. But you can really do no harm if you encourage them to take some course of action every now and then. In other words, you should do your best to make your platform more interactive and actionable by offering users CTAs (calls to action) based on their use patterns.
These CTAs can outline some highlight product or some article that might prove to be useful but in any of the cases, they do make the user experience far richer and more engaging. Be sure, however, not to beat people over the head with these pop-ups or they will quickly overstay their welcome.
Use Immersive 3D Visuals
While you are doing that don’t remember that your website should be snappy and responsive so if your ideas are above the possibilities of your target customer base just drop them. But the processing power of present-day mobile devices is constantly developing and the internet speed is not lagging far behind.
So, you will be able to afford yourself a couple of immersive 3D visuals that will make the overall visual impression richer, open up the way for new and more intuitive interaction options, and simply make your company look more high-end. These things are a hot new trend so be sure to cash in on the novelty.
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Get Yourself a Good Hook
Last but not least, we would like to remind you that most users will give you only three seconds to impress them before they abandon your website and start looking for the answers somewhere else. The best thing you can do with things as they are is to use these precious three seconds to daze and impress.
Using some of the engaging CTAs we covered above is only one of the ways to do that. Other approaches include writing headlines and descriptions, leveraging pop-ups, using two-tone color combinations, or immediately providing the answers the visitors are looking for while inviting them to explore the page further.
We hope these couple of tips gave you a general idea about the strategies you can use to make your website more engaging, optimized, and catchy. The present-day business world is very crowded and competitive and both these qualities will translate when we bring the battle to the website playing field.
That is why you should do every trick on your sleeve to help your company stand out from this impersonal crowd and engage your audience in a more creative manner. Not an easy task but now you know where to start.
Written by Mike Johnston