Snapchat is an app that erases photos after a set period of time once they are posted. Initially, the image messaging app was a simple and fun smartphone app for teenagers. However, in today’s world, Snapchat is used by businesses of all sizes (and niches) for social media marketing.
Marketers can utilize Snapchat’s features and types of posts to make a relevant video marketing campaign. In addition, their target market can also be engaged through various settings and editing options. But besides the basics, such as Snapchat ad size, there are many more variables to consider, all of which we’ll cover in this article!
Benefits of Snapchat Video Marketing
Snapchat video marketing offers many benefits. Reaching young, engaged audiences is one of the most significant benefits. Most Snapchat users are under 34 years old, with over 70% being under 34. Access to such a young demographic makes it an excellent platform for businesses.
Snapchat offers businesses a variety of tools and features in addition to its size and demographics to spread its message. Filters and effects can help make videos more engaging and memorable, including Snapchat Ads, which can be targeted to specific demographics.
In addition to the ephemeral nature of Snapchat, video marketing on the platform offers another advantage. They disappear when Snapchat videos are viewed, creating a sense of urgency and encouraging users to watch and interact with them.
Video marketing on Snapchat can be used in various ways by businesses. Snapchat Ads are an effective way to reach audiences. Ads can be targeted to specific demographics with this feature so that companies can get the right people with the right message.
Snapchat also allows businesses to share pre-recorded video content alongside Snapchat Ads. You can use these videos to demonstrate the value of a business’s products and services, from product demos to educational videos.
By using filters and effects, you can also create video marketing content on Snapchat. Video sharing and virality are increased when videos are more engaging and memorable.
Tip 1 – Understand The Formats
A marketer can take photographs directly from their phone’s camera. The saved photos album can also be used to edit and upload photos. Viewing Snapchat images in portrait mode is the only way to view them.
There is a maximum limit of ten seconds for Snapchat videos. Editing videos is similar to editing images.
Pictures and videos sent privately are called Snaps, and only specific users can see them. Snaps expire and disappear after the intended recipient views or plays them for the designated time.
A Snapchat story is a photo or video shared with the brand’s followers and is ideal for the mass distribution of content.
Tip 2 – Define Your Target Market
You need to know who you want to reach on Snapchat before considering the type of video content you want to create.
- Who is my ideal viewer, and what is their occupation?
- In what way are they driven by a need or a problem?
- What type of video content do they prefer?
- Which video platforms do they prefer?
In addition, 71% of its audience is under 34, which makes it an ideal platform to target young consumers (millennials and Gen Z). These consumers want to consume more modern content.
Content must be tailored to the tastes of 70% of users, who are women. In addition, platform-specificities make it more appealing to share humorous and immersive content.
Tip 3 – Use Influencers
It has taken influencers only a decade to dominate social media marketing. But influencers have gained such a widespread base of followers because they are experts in their field. Their following makes whatever they post and touch gain traction as it’s shared and reshared.
An influencer can take over your social media account for an agreed-upon period, or you can pay them to advertise on their channels. Working with industry-specific influencers on hyper-specific channels like LinkedIn is also a great way to build followers, since that platform is one of the most popular ways to distribute B2B videos.
Tip 4 – Be Creative
When Snapchat users view content, they expect to see its famous filters. So don’t be afraid to use all the tools the platform gives you to spice up your creative Snapchat videos.
A filter with your business branding can even be created and purchased to be used by others. In addition, they could launch a digital marketing campaign that encourages people to use their branded filter when taking photos within their establishment.
Tip 5 – Promote cross-promotionally
Despite Snapchat being a standalone social media channel, you should always cross-promote content across all channels. Nowadays, it would be hard to find someone who does not have multiple social media accounts across various platforms.
This means that if you have followers on Instagram, they will follow you on Snapchat. So whenever you run a Snapchat contest, ensure you advertise it on Instagram, Twitter, and Facebook. Doing so will reach a broader audience and drive more traffic to your account.
In closing, Snapchat is a young, current, highly effective marketing platform. Hopefully, you’ve learned much more about optimizing your video content for Snapchat!