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What is Strategic Management and How Does It Impact a Business?

Did you know that the role of the modern-day business strategist has its roots in ancient warfare? In fact, the word strategy derives its origin from the Greek word “Stratigos” which means an army leader or commander.

In any way, the modern corporate world is no less than a legion of empires where business owners and company founders battle it out for market dominance. Business strategy makers and strategic managers are modern-day commanders who map out the battle plan for their companies.

Strategic management is not a new word in the business industry. It is often considered an important skill for business leaders and can help them decide the future of their organizations.

Let’s take a deep dive into the meaning of strategic management and its importance in the business world.

What Do You Mean by Strategic Management?

Strategic management essentially refers to the efficient management of a company’s resources to achieve its goals and objectives. Strategic management involves outlining appropriate business goals, analysing them for their importance in taking the company forward and formulating techniques and processes to achieve them. 

These strategies are then implemented in real life and evaluated for their efficiency and results.

Why is Strategic Management Important for a Business?

An organization’s progress is dependent on several complex factors including business culture, employee competencies, and organizational processes. It is important to specify them from start and lay down their ideal standards. In case that doesn’t happen, companies can become inflexible and eventually start losing revenue.

Strategic management can allow business leaders to revisit company goals and processes each year which allows them to stay relevant with the times. It can also help them spot areas that require improvement or potential leaks and threats.

What are the Different Stages of a Strategic Management Process?

The strategic management process in a business landscape is more than a set of rules—it adopts a philosophical approach to business and questions the logic of each step or goal.

While strategic management processes can vary depending upon the company and business situation, an ideal process has the following five steps.

  1. Goal setting: The purpose of goal setting is to afford clarity on the long-term vision for the company as well as its short-term objectives.
  2. Analysis: This stage includes a collection of relevant business data that pertain to the set management goals. You should also analyse any potential issues with the goals and modify them if necessary.
  3. Strategy formulation: This stage includes taking stock of the current resources and charting out everyone’s duties and responsibilities to fulfil the goals.
  4. Strategy implementation: This is the actual project management phase where the relevant resources are allotted, and company projects are completed.
  5. Evaluation and control: This stage includes evaluating the final achievements and comparing them with the actual goals. If there are discrepancies, you should change your strategies and repeat the entire process.

Strategic management is often considered the highest level of managerial activity in any company and is often entrusted to only the most capable managers. Therefore, acquiring expertise in strategic management can ensure you improve your chances of landing a very well-paid managerial role in the business domain.

Start looking for appropriate strategic management courses around you today to become a successful business strategist in the future.

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