Where Do Small Business Companies Invest? Traditional or Online Marketing?

The importance of advertising for the success of a company is undeniable. The channels through which the message reaches the consumer are all the more important. In addition, a new medium has developed rapidly over the last few decades: the internet and its countless possibilities for online advertising.

Without the internet, our online world would not function today. Companies, associations, consumers, politicians, all are “online”. On the World Wide Web, advertising reaches (almost) everyone. Nevertheless, many companies still rely on “offline media” such as posters, promotional products, and mailings. But why? As is often the case, the answer is: it’s all in the mix!

The Status in Marketing Investment

The advertising industry was also affected by the onset of the global economic crisis, and even counter-cyclical strategies more advertising when things are bad, could hardly cope. By 2011, however, the industry was back to pre-crisis levels.

In 2014, companies (IT and telecom sector) invested 5 to 6 percent of their total revenue in marketing, according to a survey by the high-tech association BITKOM. For the online sector, decision-makers now allocate the same budget to marketing as to print advertising and direct marketing, and the trend is upward.

In online marketing, which benefits from search engine optimization services agency, is the top priority. From this strategy, companies expect above all the acquisition of new customers as well as direct contacts and inquiries.

Marketing Investment

According to this study, most small and medium-sized companies want to increase their online advertising budget in the future as well. At present, they mainly invest in their own company’s home page.

In this case, increasing sales is a secondary objective rather than the credibility and authority that the homepage should exude. Advertisers are also increasingly focusing on social media; three out of four companies surveyed want to increase their online advertising budget in the future.

The survey concludes that investments in print media are trending down. In addition to flyers, newspaper ads, and catalogs, there are many other ways to advertise outside the internet. A study by us and Trusted Shops on online and postal products revealed a preference for radio advertising, TV sports, and catalogs again a print medium.

When it comes to TV advertising, most companies keep their investment at the same level, and 25% even want to increase their budget. The greatest potential for growth is in targeted direct mail: nearly half of those surveyed plan to spend on this marketing measure.

The growing importance of online marketing is a logical consequence of the ubiquity of the Internet. Nevertheless, it will not completely supplant offline advertising. After all, both strategies have their advantages and disadvantages.

Online Marketing Advantages

Almost all potential consumers are online. In 2013, three out of four people in USA used the internet. Mobile devices have also developed so rapidly in recent years that the frequency of internet use has increased significantly, and advertisers now have even more opportunities to get their message across to men or women.

Many people associate pop-ups with Internet marketing pop-ups and banner ads clustered around the home page. A single online presence through a home page no matter how small is extremely effective in advertising. Most people live in a world of abundance.

They want and are able to compare prices and learn more before buying something or using a service. The number one source of information: the internet, of course, which is fast, easy, and convenient from the comfort of your couch at home.

For example, a nail salon, even if it’s owner-operated, would benefit from a small website with an address, services, prices, and maybe some nice pictures. The small business invest immediately looks more serious and the potential client becomes the student you are most likely to include in your selection.

In the end, however, the customer still has to call the nail salon themselves, make an appointment and come in person before the online presence pays off. So the next step in internet marketing is online shopping, of which Amazon is a classic and well-known example.

The customer can get information online, compare prices, and – a big step forward – make a purchase online. The threshold of not being able to go out and shop away from a computer no longer applies to online shopping. Nevertheless, the buyer often has the same possibilities as in a real shop, for example, B. during the exchange.

The Joy of One, the Pain of the Other in Business

The medal of “online marketing” naturally has two sides. If Digital marketing Services were not more-ultra, there would be no offline advertising.

From time to time, designing and printing flyers, selecting promotional materials or organizing a trade show booth many companies take care of these tasks themselves or outsource them to an agency for a relatively small fee. Launching a larger online store, such as PF Concept’s online advertising and gift store, requires much more effort, the right know-how, and people to do it on a permanent basis.

It is a financial expense that must first be amortized. The main advantage of offline advertising is its impact on people and its influence on buying decisions. It has been proven that about 85% of these decisions are made unconsciously.

Learn through all the senses, this advice is given to many students, it will help them to better consolidate what they have learned. What works with vocabulary also works with advertising messages: the more the senses are engaged, the better they are remembered.

Promotional items, in particular, can score points here at the expense of many attractions and thus imprint the company name or web address in the recipient’s subconscious.