As a consumer, you have many options when it comes to where you shop.
While major corporations like Amazon, Wal-Mart, and Target have a wide selection of merchandise at competitive prices, there are numerous advantages to buying items at small businesses, otherwise known as “shopping small,” including the following.
Investment in Your Community
Unless you are related to or personally acquainted with one of their founders, chances are that the success of one national or multinational corporation over another will not make much of a difference in your life.
When it comes to small businesses, however, supporting the owner and helping to grow a small business will improve the community in which you live by creating jobs, bolstering the local economy, adding to the character of your neighborhood, and more.
Superior Customer Service
While large chain stores do have customer service departments, they deal with thousands of people every day, meaning that they will not be able to provide you with the same level of personalized service as a small business.
If you make a purchase from a small business and are unsatisfied for any reason, there is a much better chance that you will be able to speak with a manager or owner and that they will do their best to make things right.
Making a Difference in Someone’s Life
A $50 or $100 purchase is insignificant to the bottom line of a major corporation.
For a small business, on the other hand, that $50 or $100 could go directly towards paying for someone’s groceries or rent. By shopping small, you can quite literally make dreams come true.
Next time that you decide to treat yourself or a loved one to something new, consider purchasing it from a small business. Your dollars will truly make a difference!