Businesses today are relying more on marketing strategies than ever. Especially when it comes to law firms or immigration lawyers, there’s a significant shift in the direction of the wind over the past decade.
Gone are the days when clients walked through the door only because of your company repo. Today there is an aggressive competition out there that demands both your time and money to be successful as a law firm.
With so many marketing channels available, including both digital and physical mediums, it must be challenging for law firms to devise a result-driven marketing strategy. But it doesn’t need to be tough, right?
In this post, we’ll reveal some of the proven marketing tips for law firms that will help them sustain in 2020 and beyond.
Below are Top 35 Marketing Tips for Law Firms
#1. Know Your Target Market
If you deal with domestic violence or divorce cases, it makes no sense to target clients with workplace injuries or defamation cases. Know your target audience and tailor your marketing strategy according to their needs.
#2. Create an Online Presence
Whether you’re introducing a new service or looking to take your current law firm to the next level, you’ll need to have a website to reach your clients. Your website should show your area of expertise and the services you offer.
#3. Create a Blog/Vlog
Once you have a website ready, you can start a blog or a Vlog as part of your strategy. Both of these channels establish you as a pro and helps increase engagement.
#4. Put Your Firm on Social Media
The power of social media is tremendous, and you can use it for your benefit. Introduce your firm on Facebook, Twitter, and Instagram. Also, have a professional profile on LinkedIn so that more prospects can see your business.
#5. Keep in Touch with Your Referrals
No matter how busy you’re, take the time to connect with your referrals. A simple email or a short text would also be enough to remind them that your services are available.
#6. Invest in a Content Marketing Strategy
Create relevant and value-driven content for your blog. Promote your posts on different social media platforms to improve engagement.
#7. Responsive Website Design
The number of users accessing websites using their mobile phones is increasing at a massive rate. Create a mobile-responsive website that lets your users connect with your firm through their cellphones.
#8. SEO
No matter how well-written and engaging your content is, it won’t add any value if nobody finds it. Your content should be optimized for the trending keywords so that the right audience can reach out at the right time.
#9. Targeted Networking
Targeted networking will help you connect with the people who can divert relevant cases towards you. Go out and meet those people every day. It’s cheaper than you think and will deliver better results.
#10. Work on Your CTAs
The CTAs on your website or social media profiles should be clear and tell people what they must do next to reach out to you.
#11. Offer Free Consultations
Who doesn’t like a freebie or a giveaway? If you can give some of your time providing free consultation, you can use this as a marketing tool and an opportunity to sell your services.
#12. Spread Brand Awareness
Create a brand by introducing stationery set with your personalised logo or a tagline. While present-day marketing revolves around digital space, you can also make use of print media or TV ads to market your services.
#13. Omni Marketing
Gone are the days when an ad in a newspaper was enough to introduce your services. With the emergence of multiple physical and digital mediums, you have to use a mix of marketing channels to promote your legal services.
#14. Make Your Firm Reachable
Display your contact details on every page of your website. Even if you’re using custom stationery or magazine ads, you should display your phone number, email ID, and address clearly so that more people can reach out without any difficulty.
#15. Start a Drip Marketing Campaign
When you’re building email or SMS marketing lists, you can start creating an array of valuable messages to nurture them into prospective clients.
#16. Create Shareable Content
Make sure the blog section on your website includes social media buttons. You can even ask your readers to share your posts with their friends on social media platforms.
#17. Specialise in a Particular Niche
Focus on establishing your law firm as an expert service in one particular area. Also, find ways to get your firm ranked as a leading service in prominent legal directories.
#18. Give Away Free Resources
There’s nothing wrong if you want to bill your clients for every minute of your time. However, giving away some resources for free can go a long way.
#19. Establish Trust Through Testimonials
We all check reviews first before we make any online purchases. Set up your Google My Business listing to benefit from Google Maps. This way, people can easily find your firm when they look for a lawyer online.
#20. Hire Marketing Professionals
Not everyone can become a lawyer and offer the same services as yours. Similarly, it won’t be possible for you to handle your entire marketing strategy on your own. Hire a marketing expert who can handle everything on your company’s behalf.
#21. Have an Attorney Receive the Call
Have an attorney available to answer the client’s queries as many times they won’t wait for a return phone call from the lawyer’s office.
#22. Your Website and Physical Office Should Reflect Your Services
Tailor your website for your target audience. Also, your website should be viewable on all devices, including mobiles, tablets, and PCs.
#23. Location Matters
Your website should be optimized for local search, Bing, and Google My Business pages.
#24. Attend Bar Association Events
Build your referral network by attending all the bar association events organized in your area.
#25. Start a Google PPC Campaign
Take advantage of the right keywords that can help you increase traffic towards your law firm website.
#26. Invest in Technology
Invest in the latest automation software that can help your lawyers work more productively and efficiently.
#27. Track, Measure, and Adjust
Assess your marketing strategies from time to time. Measure results and make changes accordingly.
#28. SMS/Email Marketing
Instead of relying on expensive marketing channels, you can benefit from low-priced mediums such as SMS and email that deliver better results.
#29. Value Your Current Clients
Value your current clients as they’re the ones that trust your services. They’re more likely to refer your firm to others who need your services.
#30. Offer the Best Value for Money
Offer your clients a range of packages that can offer them the best value for their money.
#31. Send Referrals to Other Lawyers
You can send referrals to other lawyers working in a similar niche if you’re busy with some other priority cases. You can expect these favors to be returned to you in the near future.
#32. Always Share Your Content at the Right Time
Do your research and always share your content on social media platforms at the right time.
#33. Be Helpful to Those in Your Community
Sometimes it pays to be helpful. Don’t hesitate to offer a helping hand as it will help you build your repo in the long-term.
#34. Know Your Unique Selling Point
What makes your firm so special? You must have a Unique Selling Point that makes your services stand apart from others.
#35. Enhance Your Skills
Practice makes a man perfect. Keep working on your skills and provide high-quality services to your clients. You would be surprised to see the results. So, which of these marketing tips do you think are the most effective for law firms in 2020?