Building a memorable corporate brand is not a small feat in today’s oversaturated online market, but building a powerful personal brand and standing out as an individual might seem like an insurmountable task.
Branding your new company from a personal perspective will definitely take careful planning and preparation, and it will require you to invest heavily in personalization, reputation management, and audience engagement.
But that is, of course, barely scratching the surface. To achieve long-term success and solidify your personal brand in a competitive market, you need to know exactly how to build a brand and disseminate it to the right audiences. Let’s talk about all of this today and give you the blueprint you can use to build a powerful personal brand regardless of the industry or niche. Here’s what you need to do.
Discover and Create Your Brand Identity
Your personal brand will revolve around you, the professional behind the amazing services or products you sell. You know that your customers need your services, and you know how amazing you are at what you do – but that doesn’t mean that they will share your opinion. After all, your industry is probably saturated with talented professionals, so why should they choose you over the competition?
The reason is that you have a better brand identity. With that in mind, your first order of business should be to identify the core values of your personal brand, your unique tone of voice and personality, and your distinct visual identity – all of which need to resonate with your target demographic. To do this, you need to tend to meticulous customer research, and delve deep into what drives your audience. This will allow you to create a brand identity that resonates with their hearts and minds.
Convey Your Value and Worth with Your Portfolio
People might fall in love with the brand, but they will ultimately decide to commission your services and become your long-term clients when they see that your work meets their expectations. You need to combine an amazing brand identity with a stellar work portfolio in order to seal the deal and showcase your worth to potential clients.
What’s more, a strong portfolio will elevate the chances of turning a mere website visitor into a qualified lead with a high chance of converting into a paying customer.
To that end, your portfolio will play a big part in your branding process, and you need to decide where to put it on your website. There are two options you can consider: putting the portfolio front and center, or putting the brand first. The decision will ultimately come down to your target demographic, so customer research is essential.
When you put the brand first, people will need to hit that portfolio button, and they will get to know the brand first. When you put the portfolio first, they will see your work immediately, but they might not get the full picture of the brand.
Express Yourself with Your Domain Name
Your website is the face of your personal brand in the online world, so it’s important to invest in building an amazing, performance-driven website. That said, this is also a stellar opportunity to weave all your brand’s elements into the design of the site, and express yourself in the best possible way.
You should start by choosing a personal domain name that will further personalize the on-site experience, and make your URL more memorable.
This will boost branded search, but it will also improve brand stickiness so that people can directly type your URL into the address page to get to your site more quickly. The right domain name also brings a lot of SEO value to your online presence, so you need a top-level domain like a .me extension that will personalize your site while getting on Google’s good side at the same time.
Focus on Hyper-Personalization
Remember that we live in an age of hyper-personalization, and that you need to deliver a truly personalized experience to your customers in order to succeed. This means engaging with the individual in honest communication, it means getting to know your clients and customers, and it means delivering tailored solutions. This will build a positive brand image and show the world that you put your customers first every time.
Build a Reputation through Customer Engagement
Lastly, online reputation management is crucial when building a personal brand, so you need to inspire your customers to leave positive reviews. Make sure to keep building social proof by showcasing your five-star reviews on your website and social media, to further optimize sales and elevate your online reputation.
Over to you
Branding yourself online is no small feat, but you can do it effectively by taking the right steps. Use these tips to build a stellar personal brand and ensure your success in the saturated online realm.
By Mike Johnston